Local tailors to stitch blouse for Vidya Balan

Trust Ekta Kapoor to come up with innovative ideas of film promotions. The talented producer has done it again, this time for her upcoming film The Dirty Picture. For the Vidya Balan, Emraan Hashmi, Naseeruddin Shah and Tusshar Kapoor starrer, the producer has decided to target small towns for their promotions.


During the tours of Ahmedabad, Chandigarh, Lucknow and other places, Vidya will wear a locally made sari at the events organised for the film's promotions. Apart from this, the most famous local tailor will also get a chance to stitch a matching blouse for Vidya. The campaign is planned to encompass the B and C centres of India. Read more